In this episode of The SXS Guys Offroad Podcast, get to know Scott and Rachel Smith from HighLifter Products. HighLifter is one of the first names in suspension and tires that come up when talking about mudding in a UTV. We talk about how the business started, how they bring products to market and the complexities of supplying the SXS market with durable offroad suspension components. Stick around long enough and you’ll even get insight into some unreleased top-secret products coming out for all the enthusiasts out West!
Short link: sxsguys.link/episode39
Rundown
0:00:00 – Introductions
0:01:17 – How It All Started
0:09:16 – Pushing Into Product Expansion
0:10:44 – How to Choose New Products
0:12:07 – Are Southern Riding Communities Different?
0:14:18 – The Outlaw Tire Origins
0:17:44 – HighLifter’s Polaris Partnership
0:20:55 – Developing New Products
0:27:43 – Jumping Into Portals
0:31:04 – Who Is A Portal For?
0:32:36 – HighLifter Events
0:37:40 – Wrap-Up
Applicable Links
HighLifter Products (Facebook, Instagram, YouTube, Twitter)
HighLifter’s Mud Nationals Event
2011 ATV Rider Spotlight on Scott Smith
Interco Tire Corporation
Dirt Wheels Magazine
HighLifter Outlaw Tires
Gateway Tire
Maxxis Buckshot Mudder Tire II
Polaris Ranger HighLifter Edition
Polaris RZR HighLifter Edition
Scanlon Motorsports (Facebook, Instagram)
HighLifter 4″ Dual Idler Portals
HighLifter 6″ Dual Idler Portals
Ronnie Anderson (Instagram)
RJ Anderson (Instagram)
CrosXs Race Series
Blake Vandeloo (Instagram)
Jagged X Racing
Branden Sims (Instagram)
Maddie Wedeking (Instagram)
4×4 Barbie (Instagram)
PRP Seats
Pro Armor
Assault Industries
Shock Therapy
HCR Suspension
Ford Motor Company
HighLifter Proving Grounds
Hillarosa ATV Park (Facebook)
ERX Motor Park
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